Bulk SMS Blasts
(On-demand delivery directly from your loyalty database with seamless SMS integration.)
BENEFITS OF SMS TEXT MESSAGING
There are numerous benefits to supplementing your loyalty program with SMS Text Messaging.
Many businesses overlook the power that SMS text messaging can bring to their loyalty program, when it comes to engaging and creating loyal customers.
With over a 95% open rate, text messaging is the single most effective communication channel available to businesses.
With instant communication, you can drive customer traffic at desired times and influencing shopping behaviors to your advantage.
Typical uses are to operate member-only secret sales, to promote flash sales on slow days or drive extra traffic on holidays, to encourage feedback, collect data or drive customers to desired web pages and advertisements.
48% of consumers cite SMS as their preferred means of receiving loyalty messages, followed by email at 22%
UNIQUE ADVANTAGE OF SMS TEXTING
The unique advantage of SMS Text Marketing is it's ability to reach a large number of customers near instantly, delivering your message to the right customers at the right time! Unlike other channels, including email, direct mail and even phone calls to voicemail, text messages passively deliver to your customers' mobile phones, with a subtle vibration, making it easy, effective and economical to communicate your message.
WE OFFER LOW SMS PRICES
We recognize the important of SMS text messaging to your marketing ability, so we strive to deliver rock bottom credit prices for SMS messages.
MOBILE MESSAGING
Set-It Forget-It
(Schedule one-time deliveries, directly from your loyalty database. No external lists to manage!)
Set-It Repeat-It
(Schedule recurring delivery, directly from your loyalty database, using triggers and filters you define.)
Mail-Merge
(Deliver personalized, dynamic content based on enrollment data you have collected.)
Personalization
(Send individual messages tailored to each recipient.)
Segmentation
(Distribute to groups based on segmentation schemes and or recipient lists.)
Free Inbound SMS
(All incoming SMS messages logged and reportable. Inbound SMS messages do not deduct from your SMS credit balance - USA Only.
Free Notifications
(Send one-off SMS notifications to any member. SMS Notifications do not deduct from your SMS credit balance.)
MARKETING CAPABILITIES
Mobile Blasts
(Send out periodical informative messages to any segment or recipient list)
Mobile Reminders
(Send out automatic SMS reminder messages for any scheduled events or appointments)
Mobile Coupons
(Send out SMS based coupons and track redemption for later reporting)
Mobile Offers
(Send out SMS based incentive offer notifications for any marketing campaign. such as birthday, anniversary, thank you and best member. Track and report on redemption success!)
Mobile Alerts
(Send out alerts to individual members on demand. For example, "Your car is ready for pickup!".
TWO-WAY SMS TEXTING
Free Incoming Messages
(Incoming messages do not deduct from your credit balance - USA Only.)
Text-2-Join
(Allow members to join your loyalt program using inbound messages. Helps build your distribution lists.)
Text-2-Save
(Members text SAVINGS to receive information regarding active coupons)
Text-4-Points
(Members text coupon codes to receive instant points. Great tool to measure printed ad results.)
Text-2-Enter
Raffle entries awarded - meets no purchase necessary requirement)
Text-2-Remind
(Members text REMINDME to receive information on any pending appointments, events or service reminders established in the system)
Definable Keywords
(User definable keywords associated to the various interactive campaigns)
TCPA Compliance
In today's digital landscape, SMS marketing is a powerful tool for businesses to connect with customers and boost sales. However, compliance with regulations like the Telephone Consumer Protection Act (TCPA) is essential to protect consumer privacy and ensure legal standards. Here's how the Preferred Patron Loyalty program can assist businesses in adhering to TCPA SMS regulations effectively.
Understanding TCPA Compliance
The TCPA regulates various communication channels, including text messages, to safeguard consumers from unwanted solicitation. Businesses must obtain explicit written consent and provide clear opt-out options for SMS marketing messages while adhering to specific delivery restrictions.
Compliance with Age-Restricted Content
Managing age-restricted content in SMS marketing is crucial to comply with TCPA regulations. Implementing age-gating mechanisms within the Preferred Patron Loyalty program ensures that only eligible individuals receive such content.
Filtering Non-Compliant Content
With its integrated advanced filtering mechanisms, the Preferred Patron Loyalty program will screen SMS marketing messages for sensitive content, including SHAFT (sex, hate, alcohol, firearms and tabacco) and associated trigger words, reducing the risk of non-compliance and maintaining consumer trust.
Private Texting Mechanism for Non-Compliant Content
Our private texting mechanism redirects customers to view potentially non-compliance view messages in a secure portal, ensuring compliance with TCPA regulations while delivering important notifications through an alternative channel.
Role of Preferred Patron Loyalty in TCPA Compliance
Preferred Patron Loyalty plays a crucial role in TCPA compliance by facilitating express consent, implementing opt-out mechanisms, enforcing delivery restrictions, managing age-restricted content, filtering sensitive content, and offering private texting mechanisms.
Best Practices for TCPA SMS Compliance
Transparent opt-in processes, robust opt-out mechanisms, time-of-day restrictions, age gating, content filtering, and regular compliance audits are essential for ongoing adherence to TCPA regulations.
