COMMUNICATE THE RIGHT MESSAGE AT THE RIGHT TIME!
Omni-channel marketing works by optimizing a communication channel's features to improve customer engagement and improve targeting.
It's a system of integrated marketing channels and loyalty data working together, leveraging one, centralized customer database.
The Preferred Patron™ system is constantly managing a host of complex business rules, assessing what messages to deliver, which customers to target and what communication channel to leverage.
The marketing platform is equipped to design and identify events and trigger communications based on those events.
Information is analyzed in real time, as well as in the batch mode, in order to make intelligent decisions based on the information available.
Below is an overview of how Preferred Patron™ addresses these communication channels.
Omni-channel marketing works by optimizing a communication channel's features to improve customer engagement and improve targeting.
It's a system of integrated marketing channels and loyalty data working together, leveraging one, centralized customer database.
SMS TEXT COMMUNICATION
MOBILE COUPONS
- Blast an e-coupon for immediate response!
- Unique promotion codes track redemptions
- Eliminate coupon abuse and re-use
- Text SAVINGS for instant feedback!
MOBILE REMINDERS
- Read instantly vs missed voicemail!
- Great for appointments and event reminders
- Minimize missed appointments
- Text REMINDME to see reminders!
MOBILE RAFFLE
- Text-to-Win increases brand engagement!
- "No Purchase Necessary" compliant
- Members text ENTERME to enter raffle
- Winners are automatically notified
- Easy method of capturing phone#s
- Fun way to draw traffic!
MOBILE NOTIFICATIONS
- Free with Loyalty Subscription!
• Your order is ready!
• You forgot your credit card here!" - Bulk SMS Blasts: Great for:
• Flash Sales
• Event Reminders
EMAIL COMMUNICATION
DOUBLE OPT-IN
- Included with your subscription
- WYSIWYG email designer
- Achieve maximum engagement
- Surety Mail Certified
- Achieve better inbox delivery
- Unlimited on-demand & recurring blasts
- CASL (Canada Anti-Spam Law), GDPR and CCPA compliant
- Focused delivery with rules and segmentation
- Promotion specific content provided
- Comprehensive library of HTML templates
- Integrated Spam Score checking
SINGLE OPT-IN
- Processing by Sendgrid.com
- Seamless integration with tracking
- WYSIWYG email designer
- Increased distribution
- Build your email list faster
- Send on-demand and recurring blasts
- USA CAN-SPAM compliant
- Focused delivery with rules and segmentation
- Promotion specific content provided
- Comprehensive library of HTML templates
- Integrated Spam Score checking
SOCIAL MEDIA COMMUNICATION
SOCIAL REVIEWS
- Include review buttons in member Web portal
- Include review links in email
- Encourage awareness without solicitation
- Encourage honest reviews
SOCIAL REFERRALS, SHARES AND LIKES
- Social Sharing of promotions and offers
- Give points for Facebook Like
- Give points for Tweets and Follow
- Allow Posts from your Web Portal
DIRECT MAIL COMMUNICATION
With the highest engagement rate among all communication channels, the benefits of direct mail become even more drastic and compelling when enforced with personalization, offers and rewards!
REWARDS VOUCHERS
- Convert points to vouchers
- High rate of engagement
- Minimize your point exposure
- Includes address verification
- Only 200 piece minimum per run
- Available in USA only
POINT STATEMENTS
- Strengthen your brand awareness
- Engage more members
- Minimize your point exposure
- Only 200 piece minimum per run
- Includes address verification
- Available in USA only
DISCLAIMERS
* As the loyalty program operator, you are responsible to ensure use of the platform is compliant with your local state and federal laws.
