WHITE-LABELED LOYALTY PROGRAM
Your brand is important to your success, and while many competitor platforms on the market today advocate the promotion of loyalty through use of their brand, we disagree! We see this more and more with the proliferation of "common card" or "common app" systems that have become popular among small merchants today. Many of these systems simply produce no results, some actually produce negative results. After all, the objective is not to participate in a common program with your competitors and simply discount your prices! No, it is much more than that, and it all starts with maintaining your brand!
We are of the opinion that it's vital to have every point of engagement with your customers reflect your identity and brand, not ours. With our Preferred Patron™ white-labeled solution as the silent player behind the scenes, your brand will maintain its consistency and value throughout.
WHAT EXACTLY IS WHITE-LABELED?
The term white-labeled means the customer facing elements of your loyalty program will not reflect the Preferred Patron™ brand, identity or marks anywhere! Your customers will know and relate to your loyalty program by whatever name you choose to give it!
WHAT IS 360° BRANDING?
360° branding is a marketing strategy that takes into consideration the brand identity you have established for your business and works to ensure that your brand is on the minds of your customers as much as possible, whether they are in-store or out-of-store. If your business is new, this is especially important, as your brand needs to be present everywhere to build that successful brand image and awareness!
HOW DOES PREFERRED PATRON™ ADDRESS 360° BRANDING?
We put your brand identity everywhere possible! Here are a few of the areas that will work toward that goal:
- Program Name That right, your program should have a name that speaks to your brand. While it would be great for us if everyone named their program Preferred Patron™, that would do little to build and maintain your brand!
- Member Web Portal Your members should have an online website they can go to, any day any time, to check on their account and see promotions and rewards they've earned. Not only should this portal reflect your brand identity and logo, it should have a color scheme consistent with your website as well and be accessible from your website, not ours.
- Rewards Cards While use of plastic cards do carry additional expense and are technically optional, their value should not be under estimated. We still live in an age where the idea that mobile apps can replace plastic rewards cards is idealistic and not practical for many reasons, not to mention, mobile apps are actually more cumbersome and time consuming than a key-fob on your key-chain! Even if, best case, you were fortunate to have 70% of your consumers download your loyalty app, what happens to the remaining 30% who never will? Taking all that into consideration, the value of your brand on consumer key-chains is huge! (Assuming it's your brand and not some common card system promoting the loyalty vendor's brand, that is).
- Kiosk Better known today as customer-driven tablet loyalty programs. With Preferred Patron™, if you leverage our customer-driven loyalty tablet, it will prominently display your program name and logo as well as a custom introductory screen of your choice.
- Communications Communicating with your customers, in-store and out-of-store, is vital to a successful loyalty program! With Preferred Patron™ those communications will come from your business, talk only about your business and reflect your business brand. This applies to any communication, whether they be email, SMS messages, in-store displays and receipts or direct mail.
