Loyalty Program Press Release

Loyalty Marketing in Canada


NORTHFIELD, NJ - March 3, 2006 (Preferred Patron Loyalty, LLC.) - Preferred Patron Loyalty, a leading provider of loyalty software programs and gift card software programs, products and services, announced today expansion to Canada with new distribution channels and clients.

The entry of Preferred Patron™ into the Canadian market provides local Candian businesses with a world class option for their loyalty marketing programs, including gift card processing and email marketing, which up until now, have had limited and often expensive choices in service providers. "The Canadian market will see a far stronger Preferred Patron™ presence as we launch programs with loyalty marketing resellers who understand the benefits of loyalty marketing and have chosen to adopt our rewards program solution," says Brett Perlman, Managing Partner, Preferred Patron Loyalty.

Amongst the growing number of distribution relationships in the Canadian region are reputable companies including plastic card manufactures like Perfect Plastic Cards as well as marketing firms like Square 1 Ltd., Leverage Point Inc. and Media Scene Promotions. Additionally, several small businesses are reaching out directly to Preferred Patron Loyalty, including About Canada, Jeff Walter Diamonds, Povitz Gift Packaging and Super Shine Car Wash, to name a few.

With the introduction of Preferred Patron™, small, medium and large businesses throughout Canada can now launch a complete loyalty rewards and or gift card program quickly and inexpensively, with all the tools necessary to manage their entire rewards program in-house without additional expenses otherwise incurred from outside marketing vendors. Key program capabilities include the ability to:

  • Track customers and capture key demographic information.
  • Reward customers for repeat business.
  • Offer members a special Loyalty Web site to track their point status.
  • Accept loyalty enrollments online or in-store.
  • Produce targeted email with the option of using pre-written or customized letters.
  • Track customer complaints and corrective actions.
  • Sell gift cards, store-value cards, store-credit cards as well as e-gift cards.
  • Report effectively on program success and loyalty member activity.

"We are thrilled plastic card manufactures in the Canadian region are choosing to endorse our loyalty software and gift card processing solutions and distribute Preferred Patron™ as their loyalty software program of choice, " said Brett Perlman. "They have clients on a daily basis turning to them for a software solution to manage the loyalty cards and gift cards they produce. Preferred Patron™ allows them to provide a state-of-the-art solution to their clients, thereby making the sale of plastic rewards cards and gift cards that much easier."

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