SMS TEXT MESSAGING

BENEFITS OF SMS TEXT MESSAGING

SMS Text Messaging There are numerous benefits to supplementing your loyalty program with SMS Text Messaging.   Many businesses overlook the power that SMS text messaging can bring to their loyalty program, when it comes to engaging and creating loyal customers.   With over a 95% open rate, text messaging is the single most effective communication channel available to businesses.   With instant communication, you can drive customer traffic at desired times and influencing shopping behaviors to your advantage.   Typical uses are to operate member-only secret sales, to promote flash sales on slow days or drive extra traffic on holidays, to encourage feedback, collect data or drive customers to desired web pages and advertisements.

48% of consumers cite SMS as their preferred means of receiving loyalty messages, followed by email at 22%

UNIQUE ADVANTAGE OF SMS TEXTING

The unique advantage of SMS Text Marketing is it's ability to reach a large number of customers near instantly, delivering your message to the right customers at the right time!   Unlike other channels, including email, direct mail and even phone calls to voicemail, text messages passively deliver to your customers' mobile phones, with a subtle vibration, making it easy, effective and economical to communicate your message.

WE OFFER LOW SMS PRICES

We recognize the important of SMS text messaging to your marketing ability, so we strive to deliver rock bottom credit prices for SMS messages.

View SMS Text Pricing

TCPA Compliance

In today's digital landscape, SMS marketing is a powerful tool for businesses to connect with customers and boost sales. However, compliance with regulations like the Telephone Consumer Protection Act (TCPA) is essential to protect consumer privacy and ensure legal standards. Here's how the Preferred Patron Loyalty program can assist businesses in adhering to TCPA SMS regulations effectively.

Understanding TCPA Compliance

The TCPA regulates various communication channels, including text messages, to safeguard consumers from unwanted solicitation. Businesses must obtain explicit written consent and provide clear opt-out options for SMS marketing messages while adhering to specific delivery restrictions.

Compliance with Age-Restricted Content

Managing age-restricted content in SMS marketing is crucial to comply with TCPA regulations. Implementing age-gating mechanisms within the Preferred Patron Loyalty program ensures that only eligible individuals receive such content.

Filtering Non-Compliant Content

With its integrated advanced filtering mechanisms, the Preferred Patron Loyalty program will screen SMS marketing messages for sensitive content, including SHAFT (sex, hate, alcohol, firearms and tabacco) and associated trigger words, reducing the risk of non-compliance and maintaining consumer trust.

Private Texting Mechanism for Non-Compliant Content

Our private texting mechanism redirects customers to view potentially non-compliance view messages in a secure portal, ensuring compliance with TCPA regulations while delivering important notifications through an alternative channel.

Role of Preferred Patron Loyalty in TCPA Compliance

Preferred Patron Loyalty plays a crucial role in TCPA compliance by facilitating express consent, implementing opt-out mechanisms, enforcing delivery restrictions, managing age-restricted content, filtering sensitive content, and offering private texting mechanisms.

Best Practices for TCPA SMS Compliance

Transparent opt-in processes, robust opt-out mechanisms, time-of-day restrictions, age gating, content filtering, and regular compliance audits are essential for ongoing adherence to TCPA regulations.

Blog Articles about TCPA and SMS

DISCLAIMERS: Available only to subscribers in the United States and Canada. Requires a Loyalty Marketing Subscription. Alternate charges may apply for non-USA/Canada destination inbound and outbound SMS. All unused credits, including pre-paid credits expire upon subscription termination. Credit purchases are non-refundable Prepaid pay-as-you-go plans available at higher rates.

            

P.O. Box 692Northfield, NJ 08225 USA1-800-531-1108 (US & Canada)1-609-674-9344 (Outside US)email